Individual Service · Van Zyl Connections
LinkedIn Management
for Founders
You know you should be showing up on LinkedIn.
You just never do.
We handle it — strategy, content, design, and posting — so your profile works for your business while you focus on running it.
The Reality
The founders getting clients from LinkedIn
aren't posting more than you.
They're just posting consistently.
LinkedIn is the most powerful organic lead generation platform available to founders right now.
Decision makers, business owners, and high-value clients are active on it every day — looking for exactly what you offer.
LinkedIn rewards three things: consistency, clarity, and positioning. When all three are in place — the right people find you, follow you, and reach out ready to work with you. The problem isn't that you don't know this. It's that you don't have the time, the strategy, or the team to make it happen consistently.
That's exactly what this service is for.
Here's what usually gets in the way:
Showing up once a week when you have time doesn't build an audience
Posting whatever comes to mind doesn't build authority or attract the right clients
A half-finished profile doesn't build trust before the first conversation
Content without a strategy produces activity without results
What We Do
Fully managed LinkedIn —
strategy, content, design, and posting.
We handle your LinkedIn presence from end to end.
Every month you receive a content calendar for approval, branded graphics for every post, professional caption copy written to position you as the authority in your space, and consistent posting on your behalf.
You stay in control of your profile and your voice. We do the work that keeps it active, credible, and growing.
Every LinkedIn Management client starts with a profile optimisation in month one — we review your headline, about section, banner, and featured section to make sure your profile converts visitors into followers and enquiries before a single post goes live.
From there, we build a content strategy around your positioning, your audience, and the outcomes you want LinkedIn to produce.
Choose Your Tier
Three tiers.
One starting point.
Choose the level that matches where your business is right now. You can upgrade at the start of any new billing month.
Essential
R6,500
per month
8 posts per month
Branded graphic design for every post
Professional caption copy — positioning-led
Scheduling and posting on your behalf
Monthly content calendar for approval
LinkedIn profile optimisation — month one
Best for founders who want to establish a consistent presence and stop the embarrassment of a dormant profile.
Most Popular
Growth
R9,500
per month
16 posts per month
Branded graphic design for every post
Thought leadership caption copy
Scheduling and posting on your behalf
Monthly content calendar for approval
Basic engagement monitoring
Monthly performance summary
Connection request strategy guidance
LinkedIn profile optimisation — month one
Best for founders ready to use LinkedIn as a genuine business development tool.
Authority
R14,500
per month
24 posts per month
Branded graphic design for every post
Lead generation focused caption copy
Scheduling and posting on your behalf
Monthly content calendar for approval
Full engagement & response management
Monthly strategy review & performance report
Quarterly content direction refresh
Quarterly profile review & update
Content designed to generate inbound enquiries
Best for founders serious about LinkedIn as a primary lead generation channel.
A Brand Strategy Session (R2,000) is required for all clients who do not have existing documented brand positioning. This is a once-off fee payable in the first month and is separate from the monthly management fee. All tiers require a minimum 3-month commitment.
How It Works
Simple, structured,
and built around your business.
01
Onboarding & Profile
We start with a brand and positioning review. Your LinkedIn profile is optimised in week one — headline, about, banner, featured section.
02
Content Strategy
We develop your content themes, messaging angles, and posting framework. You approve the direction before we write a single post.
03
Monthly Calendar
At the start of each month you receive your full content calendar for review and approval before production begins.
04
Production & Posting
We write every caption, design every graphic, and schedule every post. You don't touch it unless you want to.
05
Reporting & Review
Monthly performance summary and strategic review — what's working, what we're adjusting, and the focus for the month ahead.
Why LinkedIn
The one platform where your ideal client
is actively looking for someone like you.
LinkedIn is different to every other platform.
Unlike Instagram or TikTok — where content is consumed for entertainment — LinkedIn is a platform where people show up with a business mindset. They're open to discovering new service providers, evaluating expertise, and making decisions about who to trust with their business.
A founder who shows up consistently on LinkedIn — with clear positioning, valuable content, and a professional profile — builds credibility with every post. That credibility compounds. And it produces the kind of inbound enquiries that social media isn't supposed to produce — but does, when it's done correctly.
For founders selling professional services, B2B offerings, or high-ticket products — LinkedIn is the highest return organic channel available. It's not about going viral. It's about being the most credible, most visible option in your space when the right person is ready to make a decision.
Transparency
A few things
worth being clear about.
X
Not a paid advertising service
LinkedIn management covers organic content only. LinkedIn advertising is a separate service and a separate investment.
X
Not a guaranteed follower count
We cannot control the LinkedIn algorithm. What we guarantee is consistent, professional, strategy-led content — produced and published every month without fail.
X
Not for brands without a foundation
Every client goes through a positioning review before content production begins. We will not produce content for a brand whose positioning is unclear — because it won't perform.
FAQ
Questions we
get asked most.
Do I need to give you access to my LinkedIn account?
Yes — we'll need login access or LinkedIn page admin access to post on your behalf. All access is handled securely and can be revoked at any time.
Will the content sound like me?
Yes. The onboarding process and brand strategy review are specifically designed to capture your voice, your positioning, and your personality. We write content that sounds like you — not like a generic business account.
What if I want to post something myself in between?
Absolutely fine. Your account is yours. If you want to add a post, share something, or engage with content — do it. Our scheduled posts simply run alongside whatever you choose to do organically.
Can I change my tier?
Yes — you can upgrade or downgrade at the start of any new billing month with written notice.
Do you manage LinkedIn ads as well?
Not as part of this service. LinkedIn advertising is available as a separate service. Ask us about it if you're interested.
Do you manage LinkedIn ads as well?
A minimum 3-month commitment applies. From month four onwards, one calendar month's written notice is required. Your final month's invoice remains payable in full.
Ready to stop being
invisible on LinkedIn?
Your profile is either working for your business or it isn't. Let's make sure it is.
Or WhatsApp us directly
Van Zyl Connections
© 2026 The Brand & Business Launch System™ · All rights reserved.